Save All Species

This organization was an animal rescue non-profit that needed a centralized web presence that served as a hub for fundraising and public awareness campaigns. It was founded by Terri Richards, who saw a need in the San Diego County area for a horse rescue. After some detailed explanations of her vision, a strategy was developed that could go beyond just equine rescue with such things as equine therapy. Additionally, Ms. Richards also needed the flexibility for the future to be expanded to other animals as the organization grew. The name Save All Species was arrived at as a way to express more of the mission of the organization. While this organization does not exist anymore, the Animal Welfare Institute continued to carry the torch and has adopted its ideals.

Image created

An image was created from multiple sources using Photoshop including elements from photos I shot locally.

Created wireframe

We then created a wireframe mockup based on what elements needed to go where within Photoshop.

Finally deployed

Pieces composed in Photoshop were then deployed as theme components into CMS.

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Business Analytics

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Development of Strategy

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Graphic Design

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Web Design

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Training

The Problem

Terri Richards had a dream. Seeing a number of horses being neglected and put down due to owners that had lost interest or did not want to spend the time and money nessesary to take care of them, she wanted to create a rescue for them. The problem was she did not have a business plan or support to realize her dream.

The Solution

Based on information about her target market, the appropriate keywords and pressure points were developed into the graphic design and copy of her website. From concept to deployment, I helped Terri to give her vision a voice and empowered her to be able to use that voice.

The Results

Terri was able to get her message out like never before, resulting in more donations.

Decreased time needed for site updates 80% 80%
Increased community awareness 10x 1000% 1000%
Increased donations 100% 100%

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